Process

From kickoff to first meetings in 8 days.

Setup is included free. We lend you pre-warmed infrastructure so you skip the typical 3-week ramp. First emails out within 48 hours. You only ever pay $500 per qualified meeting that actually attends.

01
Week 1-2

Discovery & strategy

We embed with your team to understand the offer, the buyer, and the gap between today's motion and the goal. Output: an outbound thesis we both believe in.

  • ICP definition workshop
  • Offer & messaging audit
  • Competitive teardown
  • Outbound thesis document
02
Day 1-2

Infrastructure ready

We lend you pre-warmed inboxes from our existing pool so you skip the 3-week warmup period. Outbound starts within 24-48 hours of contract signing, not weeks.

  • Pre-warmed inboxes assigned to your campaign
  • SPF / DKIM / DMARC configured on lookalike domains
  • Sending platform integrated
  • First emails out within 48 hours
03
Day 3+

Launch

First sequences ship within 48 hours of kickoff. Volume starts conservative, scales daily as deliverability holds. We monitor every metric and intervene before issues compound.

  • First sequences live (Day 3)
  • Daily deliverability monitoring
  • AI-personalized emails per prospect
  • First booked meetings (typically by Day 8)
04
Week 2-12

Optimize

Weekly reviews of sequence performance, copy iteration, list refinement. We kill what doesn't work, double down on what does, backed by reply data, not opinion.

  • Bi-weekly performance reports
  • A/B tests on subject + opener
  • List & ICP refinement
  • Monthly strategy syncs
05
Week 12+

Scale

Once unit economics are proven, we scale volume, expand to adjacent segments, and layer in additional channels (LinkedIn, multi-channel).

  • Volume ramp to target
  • Adjacent ICP expansion
  • Multi-channel orchestration
  • Quarterly business reviews

Want to see the playbook in action?

Book a 30-min call. We'll walk you through what week 1 would look like for your specific business.