From kickoff to qualified meetings in under 30 days.
A repeatable, transparent 5-stage build. You'll know exactly what's happening every week.
Discovery & strategy
We embed with your team to understand the offer, the buyer, and the gap between today's motion and the goal. Output: an outbound thesis we both believe in.
- ICP definition workshop
- Offer & messaging audit
- Competitive teardown
- Outbound thesis document
Infrastructure build
Domains purchased, inboxes provisioned, DNS records configured, warm-up started. We build the rails before any volume goes through them.
- 5–25 sending domains procured
- Inboxes warmed (3–4 weeks)
- DMARC / DKIM / SPF setup
- Sending platform configured
Launch
First sequences ship. Volume starts conservative, scales daily as deliverability holds. We monitor every metric and intervene before issues compound.
- First sequences live
- Daily deliverability monitoring
- Reply triage SLA: < 4 hrs
- First booked meetings
Optimize
Weekly reviews of sequence performance, copy iteration, list refinement. We kill what doesn't work, double down on what does — backed by reply data, not opinion.
- Weekly performance review
- A/B tests on subject + opener
- List & ICP refinement
- Bi-weekly strategy syncs
Scale
Once unit economics are proven, we scale volume, expand to adjacent segments, and layer in additional channels (LinkedIn, retargeting, paid).
- Volume ramp to target
- Adjacent ICP expansion
- Multi-channel orchestration
- Quarterly business reviews
Want to see the playbook in action?
Book a 30-min call. We'll walk you through what week 1 would look like for your specific business.