Case studies

The work, the metrics, the outcomes.

Selected client engagements across SaaS, fintech, devtools, and services. All metrics are real — names redacted under NDA.

B2B SaaS
[PLACEHOLDER] Series B SaaS

From a stalled outbound program to 87 booked meetings in 90 days.

Rebuilt domain infrastructure and retargeted from mid-market to enterprise. Reply rate 4×'d in the first month.

87
Meetings
4.1x
Reply rate
$1.2M
Pipeline
Fintech
[PLACEHOLDER] Series C Fintech

Built a net-new outbound channel that now drives 38% of pipeline.

Designed and operated a 12-SDR motion targeting CFOs at $50–500M revenue companies. Now their largest channel.

212
Meetings / Q
38%
Of pipeline
$8.4M
Closed-won
DevTools
[PLACEHOLDER] Seed DevTool

Took a technical founder from 0 to 14 design partners in 8 weeks.

Hyper-targeted CTO/VP Eng outreach with technical hooks. Replaced cold demos with deep technical conversations.

14
Design partners
11%
Reply rate
$0
Wasted spend
B2B Services
[PLACEHOLDER] Consulting firm

Replaced an in-house BDR team with a leaner managed motion.

Cut cost-per-meeting from $720 to $190 while doubling meeting volume. Reallocated headcount to AEs.

2.1x
Meeting volume
−74%
Cost / meeting
6 mo
Payback
Cybersecurity
[PLACEHOLDER] Series A Cyber

Booked into the CISO office at 22 of 100 named accounts.

ABM-style outbound with deep account research and signal-based timing. Multi-thread strategy across security org.

22%
Account penetration
47
Meetings
$3.1M
Pipeline
Vertical SaaS
[PLACEHOLDER] Vertical SaaS

Scaled from $4M to $11M ARR with outbound as the primary engine.

Built a full-funnel motion across email, LinkedIn, and direct mail for a niche industry where ICP is tightly defined.

2.7x
ARR growth
9.4%
Reply rate
$6.8M
Net new ARR

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